To stop your private area from itching, treatment depends on the cause.
Commonly caused by Yeast or Atrophy.
If you have cottage cheese-like discharge and severe itching, it may be a yeast infection. You can treat it with NeuEve Yeast Clear over-the-counter antifungal creams.
If you have vaginal atrophy, you may use a rice-sized amount of NeuEve on the area every night, and use a NeuEve Silk/Silver suppository.
Keep it clean and dry:
Wash the area gently with warm water only; avoid harsh, scented soaps, douches, or feminine sprays, which strip natural oils and worsen irritation.
Wear breathable fabrics: Choose 100% cotton underwear and avoid tight pants or synthetic materials that trap moisture and heat.
Avoid scratching: Keep your fingernails short to prevent breaking the skin barrier, which can lead to a secondary bacterial infection.
Soothe the skin: A cool compress or a warm sitz bath (plain water or a mild baking soda solution) can help calm acute discomfort.
You may use Vagisil for a short time.
Please read the link.
"I have frequent itching" at https://help.neueve.com/kb/how-to-use-the-product/i-have-frequent-itching-the-neueve-balm-cream-does-not-always-work-any-advice